Images are important. There’s just no way around it. As the reach of Internet-based posts continues to grow, so does the importance of using photos that won’t blur or pixelate on a web page. The same goes for printed materials, which can easily smudge as soon as ink hits paper. And as cameras continue to advance, even those that are built directly into our phones, there’s really no excuse for hosting a bad photo. (That is, unless you’re taking screen shots from a favorite 90s TV show, which is itself blurry.)
But with clear images also comes the need for quality poses and facial expressions. (When a questionable picture is clear, it just means you’ll look that much more awkward when making a face.) And considering every image you use is a direct reflection of you, your blog, or your work as a professional, it’s important to be choosy. Especially when dealing with head shots or individual pics.
To get the most out of your pictures, consider the following.
Hire a Pro
For head shots or any other professional photos, look to outside help. Full time photographers will know how to pose, how to best frame the picture, and an entire slew of other tricks that will make you look your best. Best of all, it’s a one-time expense that will keep helping your professional portfolio over time. You can even look into trading services to save even more funds on the venture.
Do a quick Google search to find local pro photographers, or ask your friends to see if they know one who specializes in business photography.
Be Choosy
When posting blogs or other web content, it can be easy to click and download the first image you see. (That is, the first royalty-free one.) But that can also lead to a filler, not a photo that best reflects each topic. Instead, spend a few minutes searching through relevant pictures that will work to compliment each post, not just fill in its excess space.
Follow the Rules
Posting images can mean the need for following all types of royalty laws. Be sure you study these guidelines and understand which posts can and can’t be used in each scenario. And to be safe, opt for a platform that searches through licenses for you, eliminating any costly or illegal misunderstandings.
See What Works
Are your followers more responsive to infographics? Memes? Charts? See what gets the most comments, interaction, etc. and default to those options when given the choice. It’s an easy and effective way to still add visual aspects while ensuring your followers will be the most entertained by each of your posts.
Considering the power photos can add to a post (or take away from it with the wrong type of quality), they should be taken seriously in every instance. From web pages, to business cards, to the daily blog. Consider improving your images’ production value for an easy, yet effective way to boost content quality.
Photos courtesy of Demiurge Photography by Megan Thornton.
Bethaney Wallace
Bethaney Wallace is a tea drinking, Amazon loving writer and editor. When she's not working on TSR or her personal blog, she loves reading and looking for new DIY projects.
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