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How To Get A Good Reputation When You Have None
Guest post by Dana Rasmussen Starting a business of any kind is difficult, but what’s perhaps even more difficult is establishing a reputation, especially a good one, when the general public and target...
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In Business, It’s Not What You Say But How You Say It
Guest post by Kimberly Laws Businesses–big and small–are as different as the people that run them. Your company possesses special qualities that sets it apart from the competition and its level of...
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Customized Marketing: What we Can Learn From Google Doodles
For anyone who uses Google as their go-to search engine, you know that one of the best parts of the day is the new Google Doodle. Whether honoring a historic figure, holiday, or worldly event, these...
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How Twitter Branding Helps Entrepreneurs
guest post by Sarah Brooks If you’re an entrepreneur, can engaging on Twitter really help you and your business? The short answer is yes. Surprisingly, many entrepreneurs still hesitate about social...
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Top Content Marketing Trends of 2014
Guest post by Gerald Brown Content marketing isn’t going anywhere. If anything, it’s going to become more integral to business marketing. The Content Marketing Institute notes that 58 percent of...
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Yes THIS Is My Job – FAQs about Being a Professional Writer
A few weeks ago I took a quiz – a classic Buzzfeed one – to identify which Friends character I am most like. Twelve completely random questions later, it was revealed that I “am” Chandler, my...
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The Future of Social Media: How Will It Affect Your Business?
Guest post by Hilary Smith It’s obvious that social media is here to stay, and it’s become nigh impossible to find any individual or business that isn’t participating in some form of it. The benefits...
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How to Avoid 3 Common Social Media Marketing Mistakes
Post by Robbert Taylor In the land of social media there are so many ways to go wrong, and for marketers this can often be the end of the road. Many companies have failed to realize the impact of...
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Google to Update Rankings – it’s Just as Obscure as Always
Recently, Google announced it was – yet again – making adjustments to the way it ranks pages. Specifically, by making its latest update, Panda, less severe for certain websites. The announcement came...
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Professional Goals – Why Don’t Need to Conform
Last week I talked to a group of college students about professional journalism, at which their professor expressed the importance of writing goals down. And while I understand the sentiment, I don’t...
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3 Apps to Kick Off Your Marketing Strategy and Keep It Organized
Marketing is a high-tech proposition in the 21st century. Long gone are the days when just putting an ad in the Yellow Pages, putting up a billboard, and handing out brochures at trade shows were...
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Mistakes to Avoid When Hiring Online Marketing Pros
With the incredible growth of social media and infinite amount of advertising that comes with it, taking advantage of these outlets has become a no-brainer. The difficult part, however, is knowing how...
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Protect Your Company From Social Media Commerce Security Threats
Post by Carla Martin The inevitable integration of e-commerce with social media has given businesses an easier way to reach their targeted audience. A 2013 study by Mobstac–compiled into this...
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Blogging is Underrated
Content is important. It’s a standard website staple that tells visitors who a company is, what they do, and what it is about them that makes them important. And that’s only the beginning. Yet, despite...
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Facebook’s Ridiculously Ridiculous View Blockade: What Gives?
The following is based on recent feedback from my personal, business, and client-owned Facebook pages. By now it’s no secret that Facebook, the seemingly end-all-be-all of social media, its preventing...
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How to Use Social Media to Elevate Your Subscription Business
The software as a service (SaaS) market grew from $12.2 billion in revenue in 2011 with an expected $21.3 billion by 2015, according to E-Founders. While those numbers are enticing for startups looking...
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The Need for Quality Photos
Images are important. There’s just no way around it. As the reach of Internet-based posts continues to grow, so does the importance of using photos that won’t blur or pixelate on a web page. The same...
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The Blogging Sweet Spot: How Often Should you Post?
Ever website owner struggles with the practice of blogging. While it may be easy (allegedly anyway), it’s a task that doesn’t always bring instant results, or even direct ones. Rather, it’s a practice...
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3 Ways To Finance Business Growth
The University of Louisville athletic department has been highly successful in the two biggest revenue-generating sports, football and basketball. The Cardinals football team, led by NFL 1st round pick...
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5 Signs Your Startup is Set for Smooth Sailing to Success
Post by Dave Landry It takes a real risk-taker and adventurer to take the journey as an entrepreneur and start a new business. Unfortunately, according to Forbes, 9 out of 10 startups go out of...
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